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Google: Click Depth Matters More for SEO than URL Structure

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[s/o Search Engine Journal] In this post, Google’s John Mueller revealed that more weight is given to pages in search results based on how many clicks it takes to get to them from a site’s home page versus the URL structure. This topic came up in a recent Google Webmaster Central hangout, where an ecommerce store owner asked about the best way to structure their site. This was the question from the store owner: “We have a multi-location brick and mortar store. We have a single website. For various reasons the two locations have separate inventory. We need separate e-commerce store fronts. We’re trying to decide whether to link those stores directly from the home page, or if we should have kind of a homepage link to ‘/stores’ and then link to them from there.” In Mueller’s response, he stated that the number of slashes in a URL does not matter. What does matter is how many clicks it takes to get to a page from the home page. If it takes one click to get to a page from the home page, the
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The Three Pillars of SEO: Authority, Relevance, Trust

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The Three Pillars of SEO: Authority, Relevance & Trust For just a moment, remember a time before the Internet and search engines. What did we do if we needed information? In most cases, we began our own quest for a source to supply the needed information. Let’s say you wanted to know the difference between Einstein’s General and Special Theories of Relativity. You could ask your next-door neighbor, but you probably wouldn’t – unless you happened to know that your neighbor was a physicist, a science teacher, or was at least well-read on the topic. If you had access to a nearby university, you might seek out a physics professor to get your question answered. Alternatively, you could go to a library and ask the librarian to recommend the best book on relativity. In each of those cases, you’re making a decision about authority . You know the closer the connection of your information source to deep knowledge about physics, the more likely you are to get a good answer. In other words: Y
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Get a free quote today on SEO services.

Get a free quote today on SEO services.
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SEO works on any website and vertical, even non-profit entities. Learn more about it here: https://bluecrestmedia.com and give us a call (833-258-3736) for a free analysis and consultation.

SEO works on any website and vertical, even non-profit entities. Learn more about it here: https://bluecrestmedia.com and give us a call (833-258-3736) for a free analysis and consultation.
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SEO works on any website and vertical, even non-profit entities. Learn more about it here: https://bluecrestmedia.com and give us a call for a free analysis and consultation.

SEO works on any website and vertical, even non-profit entities. Learn more about it here: https://bluecrestmedia.com and give us a call for a free analysis and consultation.
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No need for Google: 12 alternative search engines in 2018

Working at Search Engine Watch isn’t all about studying, understanding, and reporting on Google. With more than 9% of web users searching on other engines, it’s important that we occasionally take the time to check out what they are using and what those platforms are up to. Read on for my hotlist of 12 alternatives to ‘The Big G’. As you’ll see, there’s been some changes in the alternative search world since my colleague Christopher Ratcliff wrote his comprehensive listicle back in early 2014 . Since then, some have dropped off the map and others have been usurped in usefulness by Google’s increasingly rich functionality, and are not featured here. Bing Globally, Bing is still the second biggest search engine after Google and it also still powers the third biggest, Yahoo!.   With its clean white background, blue links, and green URLs, it sure looks familiar although it also features a few things that sets it apart. For example its ‘Rewards’ scheme gives you points when you shop or sea
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