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[s/o Search Engine Journal] In this post, Google’s John Mueller revealed that more weight is given to pages in search results based on how many clicks it takes to get to them from a site’s home page versus the URL structure. This topic came up in a recent Google Webmaster Central hangout, where an ecommerce store owner asked about the best way to structure their site. This was the question from the store owner: “We have a multi-location brick and mortar store. We have a single website. For various reasons the two locations have separate inventory. We need separate e-commerce store fronts. We’re trying to decide whether to link those stores directly from the home page, or if we should have kind of a homepage link to ‘/stores’ and then link to them from there.” In Mueller’s response, he stated that the number of slashes in a URL does not matter. What does matter is how many clicks it takes to get to a page from the home page. If it takes one...

The Three Pillars of SEO: Authority, Relevance & Trust For just a moment, remember a time before the Internet and search engines. What did we do if we needed information? In most cases, we began our own quest for a source to supply the needed information. Let’s say you wanted to know the difference between Einstein’s General and Special Theories of Relativity. You could ask your next-door neighbor, but you probably wouldn’t – unless you happened to know that your neighbor was a physicist, a science teacher, or was at least well-read on the topic. If you had access to a nearby university, you might seek out a physics professor to get your question answered. Alternatively, you could go to a library and ask the librarian to recommend the best book on relativity. In each of those cases, you’re making a decision about authority . You know the closer the connection of your information source to deep knowledge about physics, the more likely you are to ge...

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SEO works on any website and vertical, even non-profit entities. Learn more about it here: https://bluecrestmedia.com and give us a call for a free analysis and consultation.

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Working at Search Engine Watch isn’t all about studying, understanding, and reporting on Google. With more than 9% of web users searching on other engines, it’s important that we occasionally take the time to check out what they are using and what those platforms are up to. Read on for my hotlist of 12 alternatives to ‘The Big G’. As you’ll see, there’s been some changes in the alternative search world since my colleague Christopher Ratcliff wrote his comprehensive listicle back in early 2014 . Since then, some have dropped off the map and others have been usurped in usefulness by Google’s increasingly rich functionality, and are not featured here. Bing Globally, Bing is still the second biggest search engine after Google and it also still powers the third biggest, Yahoo!.   With its clean white background, blue links, and green URLs, it sure looks familiar although it also features a few things that sets it apart. For example its ‘R...

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To run a business more successfully, online presence has become every important. This requires building a good-looking affordable website and utilizing correct marketing techniques that can stand head-to-head with tough competitors. A well optimized website that is both SE (search engine) and user friendly can build a powerful presence in the online world. Below are few SEO tips that can attract web visitors to their sites. Focus on keyword research Keywords, key phrases and key items are the bread and butter of SEO and search engine marketing. Take some time to better research keywords. Main focus should be on intelligent keyword selection and analysis. Use LSI ( Lateral Sementic Indexing ) keywords in your website to increase SEO traffic. The LSI tools will help you find the appropriate variations to your main target keyword. Use your LSI keywords in titles, your descriptions and throughout the body of the content of the page. This will enhance the SEO ranking of your website page. ...

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Linking Strategies Guide 2018 What Strategy And Tactics Gets The Best Links for SEO? [Thanks to Kotton Grammer for providing a very relevant Linking Guide for 2018 list. Links go to his post.] This  linking strategies 2018  guide, is the most cutting edge source you will get. Quality  links  provide the life blood, that powers your website to authority. To Rank Well Your Link Strategy Is Critical To Your Success Having the best  link strategy  has always been important. If your  strategy  or  tactics  for getting links is below par, then your site will be under powered. If You Fail To Get The Best Links Possible, Then Your Competitors Will Keep Thrashing You Down. Day in, and day out. If you have been languishing behind your competition. It is likely because of the perception Google has of your site. So use each different linking strategy, and all the various tactics to ensure you rank well. Power your site only with quality links. Then,...

Shoutout to Social Media Today for these actionable tactics to increase organic traffic. Are you looking for key tactics to improve your SEO strategy in 2018? With the constant algorithm changes, it can be overwhelming trying to keep up and stay up-to-date on your SEO. Yet, there are some key steps you can implement that will improve your ranking and online presence straight away. Here are five best practices to help amplify your SEO efforts this year. Interactive content pieces - like quizzes, surveys, polls, assessments, videos, and infographics - can be huge assets to your content marketing and SEO strategy. Not only do they keep visitors on your website longer (dwell-time), they can also improve the user-experience. The more people stay on your pages, and longer, the more it alerts Google that your content is indeed valuable and relevant to what the user"s looking for. Use interactive content to your advantage. According to Backlinko, the average Google first page result conta...