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Shoutout to Social Media Today for these actionable tactics to increase organic traffic. Are you looking for key tactics to improve your SEO strategy in 2018? With the constant algorithm changes, it can be overwhelming trying to keep up and stay up-to-date on your SEO. Yet, there are some key steps you can implement that will improve your ranking and online presence straight away. Here are five best practices to help amplify your SEO efforts this year. Interactive content pieces - like quizzes, surveys, polls, assessments, videos, and infographics - can be huge assets to your content marketing and SEO strategy. Not only do they keep visitors on your website longer (dwell-time), they can also improve the user-experience. The more people stay on your pages, and longer, the more it alerts Google that your content is indeed valuable and relevant to what the user"s looking for. Use interactive content to your advantage. According to Backlinko, the average Google first page result conta...

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Google: Titles and Descriptions Are Easy Wins For Local SEO Shout out to Search Engine Roundtable: For Local SEO , one of the easiest things to help your website be found on Google is to tune up the title and description tags of your website pages. It"s not the silver bullet of SEO but it"s an easy task to execute and it will go a long way to help you match searchers with your product or service offerings. This is a no brainer and one of the easiest things you can do to help a site perform better in search - make sure their title tags are reflecting the content on the page and what the searcher would query to find their content. John Mueller from Google said on Reddit "good titles & descriptions are some of the easiest wins you can get on webpages." He wrote: Good titles & descriptions are some of the easiest wins you can get on webpages. https://www.seroundtable.com/google-titles-descriptions-easy-25352.html

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Here is what Google Says: "Nearly 9 in 10 smartphone owners who describe a mobile brand experience as helpful or relevant would purchase from the brand again." Over one-half of searches are done on smart phones as compared with computers or laptops so a great mobile experience is now more important  than ever before. Make sure your website loads quickly and remove any friction in the user"s experience. Anything that takes time will hurt your chances of keeping the attention of the user. https://www.thinkwithgoogle.com/consumer-insights/consumer-mobile-brand-content-interaction/  

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This post by Search Engine Review gives reasons not to use fake reviews and gives 6 excellent tactics for picking up reviews. Blue Crest Media can help you with your reputation management. Give us a call at (512) 262-6362 today. Enjoy!   Search Engine Land columnist Kevin Lee recently wrote a post about the prevalence of fake reviews, how they are damaging consumer trust and why it’s a bad move with permanent repercussions to attempt to use them yourself. The reason for this growing problem is that online reviews have tremendous influence over the purchasing decisions of consumers, as well as the performance of brands in the search engines. Luckily, many major review sites — including Google, Amazon and Yelp — are taking steps to combat the issue. With all of this in mind, now is a good time to address how to approach online reviews in an ethical way that will produce long-lasting, positive results for brand perception and search engine traffic. Google associates ...